Study on relationship between college students' kindness personality,online altruistic behavior and online interpersonal trust

Abstract

Abstract: Objective To explore the influence of college students' kindness personality on online altruistic behavior,investigate the mediating role of online interpersonal trust between them. Methods In November 2021,363 undergraduate students from a university in Shaanxi Province were randomly sampled and investigated using kindness personality questionnaire,online altruistic behavior scale and online interpersonal trust scale. The HAVES was used to develop SPSS macro program PROCESS plug-in to test the mediating effect of online interpersonal trust on the relationship between college students' kind personality and online altruistic behavior. Results The total scores of college students in Shaanxi Province for kindness personality,online altruistic behavior and online interpersonal trust were （136.69±21.13）,（56.92±16.08） and （24.02±4.26）points,respectively.There was a significant positive correlation between kindness personality and online altruistic behavior（r=0.307,P<0.01）,a significant positive correlation between kindness personality and online interpersonal trust（r=0.107,P<0.05）,and a significant positive correlation between online altruistic behavior and online interpersonal trust（r=0.187,P<0.01）.The kindness personality had a significant direct effect on online altruistic behavior,the effect value was 0.280,and the relative effect value was 94.28%.Moreover,the online interpersonal trust played a mediating role between the kindness personality and the online altruistic behavior,the mediating effect value was 0.017,and the relative effect value was 5.72%. Conclusion The kindness personality not only has a direct positive influence on college students' online altruistic behavior,but also indirectly influences online altruistic behavior through online interpersonal trust.

Key words: Online altruistic behavior, Kindness personality, Online interpersonal trust, College students

CLC Number:

R395.6

ZHOU Xihua, CAO Ruiying. Study on relationship between college students' kindness personality,online altruistic behavior and online interpersonal trust. [J]OCCUPATION AND HEALTH, 2023, 39(14): 1995-1998.

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