Abstract:

Objective To deeply understand the current situation of the construction and operation of Taiyuan Community Health Service Center using WeChat public platform for medical services and health information release. Methods Search through the Wechat APP official account，and select the historical push messages from May 1 to October 31，2024 to analyze the type，quantity，like number and reading volume of the information released. Results Among the community health service centers in Taiyuan，32（56.1%） had opened the Wechat public platform. The vast majority of these platforms were officially certified（71.9%），and most of them were open for more than a year（90.6%）. In terms of update frequency，24 platforms（75.0%） had an update cycle of less than 30 days. In terms of content types，"health science" articles published the most，while "policy interpretation" articles published the least. In addition，"information bulletin" articles were the most prominent in terms of reading and likes. Conclusion In general，the utilization degree of Taiyuan Community Health Service Center in WeChat public platform is relatively low. It cannot make good use of its geographical advantages to provide residents with more personalized and accurate health services. In addition，there is a lack of operation talents for health science content，and the quality of the article needs to be further improved. In order to better serve the community residents，Taiyuan Community Health Service Center should strengthen the operation capacity of the WeChat public platform，improve the quality of the content，and cultivate a professional operation team，in order to play a greater role in the future health information service.

Key words: Community health service centers, WeChat public platform, On-site investigation