Research progress of nudge theory in field of health behavior

Abstract

Abstract: China continues to promote the development of individual and social health work,the prevention of any disease is inseparable from healthy behavior,but most people are difficult to make behavior changes for their own health. The previous studies have shown that it is particularly important to conduct in-depth research on health behavior from a theoretical perspective,and nudge theory provides a theoretical framework for health behavior intervention. The nudge theory is a new hot topic in the field of health in recent years. It is a behavioral intervention theory based on behavioral economics and positive psychology,which can promote the change of public health behavior and has strong popularization. This paper reviews the concept and origin of nudge theory. On this basis,the application of nudge theory in the field of health behavior is reviewed from the aspects of diet health,disease control behavior,substance addiction,public health and disease prevention,and the future prospect of nudge theory in the field of health behavior is also discussed. This will provide reference for improving the application of nudge theory in the field of health behavior,help Healthy China,and improve the level of national nutrition and health.

Key words: Nudge, Nudge strategy, Health behavior, Behavioral intervention

CLC Number:

R181.3⁺7

SHANG Huixiang, QUAN Mingtao, LUO Siyi. Research progress of nudge theory in field of health behavior. [J]OCCUPATION AND HEALTH, 2025, 41(3): 415-419.

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