Research progress on the application of message framing effect in the field of health management

Abstract

Abstract:

Health is the fundamental premise for people to pursue a happy life，and it is also the basic guarantee for the sustainable and stable development of society. Scientific and effective health management is of great significance to reduce the risk of disease and improve the health level of the population. The message framing effect emphasizes influencing health behavior decision-making through different information expressions without changing the meaning of the content，which provides a new theoretical perspective for health behavior intervention. The purpose of this study is to review the concept，origin and development of the message framing effect，its classification，and its application in the field of health management，and put forward the shortcomings and prospects on this basis，in order to increase the understanding of the message framing effect among nursing，promote the application of the theory in nursing practice，and further optimize the health management system and improve the quality of medical care.

Key words: Message framing effect, Health management, Health behavior change, Review

CLC Number:

R181.37

JIAO Congcong, ZHU Keke, ZHU Tianshun, WANG He. Research progress on the application of message framing effect in the field of health management. [J]OCCUPATION AND HEALTH, 2026, 42(1): 130-134.

References 38

[1]	孙明, 解夕黎, 贾雯涵, 等. 健康管理理论研究进展及在慢性疾病管理中的应用[J]. 中国医科大学学报, 2022, 51(1):69-72.
[2]	杨梦晴, 赵宇翔, 宋士杰, 等. 国外健康行为研究中信息框架理论的源流、应用与发展[J]. 情报学报, 2020, 39(6):662-674.
[3]	TVERSKY A, KAHNEMANN D. The framing of decisions and the psychology of choice[J]. Science, 1981, 211(4481):453-458.
[4]	AINIWAER A, ZHANG S, AINIWAER X, et al. Effects of message framing on cancer prevention and detection behaviors,intentions,and attitudes:Systematic review and meta-analysis[J]. J Med Internet Res, 2021, 23(9):e27634.
[5]	OGDEN S N, LESKINEN E A, SARMA E A, et al. Effects of message framing on cervical cancer screening knowledge and intentions related to primary HPV testing[J]. Cancer Prev Res(Phila), 2021, 14(9):839-844.
[6]	LEE M J, KANG H. Designing skin cancer prevention messages:Should we emphasize gains or losses? Message framing,risk type,and prior experience[J]. Am J Health Promot, 2018, 32(4):939-948.
[7]	O'KEEFE D J, JENSEN J D. The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors:A meta-analytic review[J]. J Health Commun, 2007, 12(7):623-644.
[8]	KONG G, CAVALLO D A, CAMENGA D R, et al. Preference for gain- or loss-framed electronic cigarette prevention messages[J]. Addict Behav, 2016,62:108-113.
[9]	LITTLEJOHN M, YOUNG B W. Gain-framed messaging for promoting adult sport:Examining the effects of efficacy-enhancing information[J]. Front Psychol, 2019,10:431.
[10]	王凯. 突发事件下决策者的框架效应研究[D]. 杭州: 浙江大学, 2010.
[11]	HARRINGTON N G, KERR A M. Rethinking risk:Prospect theory application in health message framing research[J]. Health Commun, 2017, 32(2):131-141.
[12]	SHERMAN D K, MANN T, UPDEGRAFF J A. Approach/avoidance motivation,message framing,and health behavior:Understanding the congruency effect[J]. Motiv Emot, 2006, 30(2):165-169.
[13]	LITOVSKY Y, LOEWENSTEIN G, HORN S, et al. Loss aversion,the endowment effect,and gain-loss framing shape preferences for noninstrumental information[J]. Proc Natl Acad Sci U S A, 2022, 119(34):e2202700119.
[14]	LEVIN I P, SCHNEIDER S L, GAETH G J. All frames are not created equal:A typology and critical analysis of framing effects[J]. Organ Behav Hum Decis Process, 1998, 76(2):149-188.
[15]	AKL E A, OXMAN A D, HERRIN J, et al. Framing of health information messages[J]. Cochrane Database Syst Rev, 2011,12:CD006777.
[16]	LEE A Y, AAKER J L. Bringing the frame into focus:The influence of regulatory fit on processing fluency and persuasion[J]. J Pers Soc Psychol, 2004, 86(2):205-218.
[17]	韩文婷, 韩玺, 朱庆华. 信息框架对健康行为意愿改变的作用研究——眼动实验与启示[J]. 数据分析与知识发现, 2022, 6(6):11-21.
[18]	曹锦丹, 王崇梁. 健康行为改变不同阶段的信息框架效应概念模型研究[J]. 图书情报工作, 2019, 63(5):23-31.
[19]	MCCULLOCK S P, PERRAULT E K. Exploring the effects of source credibility and message framing on sti screening intentions:An application of prospect and protection motivation theory[J]. J Health Commun, 2020, 25(1):1-11.
[20]	LIPKUS I M, JOHNSON C, AMARASEKARA S, et al. Predicting colorectal cancer screening among adults who have never been screened:Testing the interaction between message framing and tailored risk feedback[J]. J Health Commun, 2019, 24(3):262-270.
[21]	GALLAGHER K M, UPDEGRAFF J A. Health message framing effects on attitudes,intentions,and behavior:A meta-analytic review[J]. Ann Behav Med, 2012, 43(1):101-116.
[22]	ZHANG Z, LV Y, RAO Q, et al. Framing Effects and Evidence Type:Influence on the persuasive effect of myopia prevention messages among elementary school students in China[J]. Front Public Health, 2021,9:650879.
[23]	MAO B, KIM S, PENG W. The Interplay between message framing and message recipients' regulatory focus in promoting HPV prevention strategies[J]. J Health Commun, 2021, 26(2):92-103.
[24]	LILLARD D R, ÖNDER Z. Health information and life-course smoking behavior:Evidence from Turkey[J]. Eur J Health Econ, 2019, 20(1):149-162.
[25]	KIM S, PJESIVAC I, JIN Y. Effects of message framing on influenza vaccination:Understanding the role of risk disclosure,perceived vaccine efficacy,and felt ambivalence[J]. Health Commun, 2019, 34(1):21-30.
[26]	JIANG T, GUO Q, WU X, et al. Combining gain-loss frame and background color to increase the effectiveness of online oral health messages:Differences among decision stages[J]. Int J Med Inform, 2022, 168:104902.
[27]	BINDER A, NADERER B, MATTHES J. The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour[J]. Public Health Nutr, 2020, 23(10):1726-1734.
[28]	LIU S, YANG J Z. Incorporating message framing into narrative persuasion to curb e-cigarette use among college students[J]. Risk Anal, 2020, 40(8):1677-1690.
[29]	WANG X, DUAN X, LI S, et al. Effects of message framing,psychological distance,and risk perception on exercise attitude in Chinese adolescents[J]. Front Pediatr, 2022,10:991419.
[30]	DIVDAR M, ARABAN M, HEYDARABADI A B, et al. Effectiveness of message-framing to improve oral health behaviors and dental plaque among pregnant women[J]. Arch Public Health, 2021, 79(1):117.
[31]	CHO J, CHUN J W, LEE M J. Impacts of message framing and social distance in health campaign for promoting regular physical exercise[J]. J Health Commun, 2018, 23(9):824-835.
[32]	CARFORA V, MORANDI M, CATELLANI P. The Effect of message framing in promoting the mediterranean diet:The moderating Role of eating self-efficacy[J]. Foods, 2022, 11(10):1454.
[33]	GAO R, GUO H, LI F, et al. The effects of health behaviours and beliefs based on message framing among patients with chronic diseases:A systematic review[J]. BMJ Open, 2022, 12(1):e055329.
[34]	PARAGAS E D JR., BARCELO T I.Effects of message-framed informational videos on diabetes management knowledge and self-efficacy[J]. Int J Nurs Pract, 2019, 25(4):e12737.
[35]	PARK J, KIM S H, KIM J G. Effects of message framing and health literacy on intention to perform diabetes self-care:A randomized controlled trial[J]. Diabetes Res Clin Pract, 2020,161:108043.
[36]	GAO R, GUO H, LIU Y, et al. The effects of message framing on self-management behavior among people with type 2 diabetes:A randomized controlled trial[J]. Int J Nurs Stud, 2023,142:104491.
[37]	MO Y, PARK H S. Message frame and health literacy:Strategies to improve adherence to antihypertensive medications[J]. Res Social Adm Pharm, 2023, 19(7):1042-1047.
[38]	王芬, 张绮珊, 孙兴兰, 等. 信息框架对居民脑卒中就医延迟行为意向的影响研究[J]. 中国全科医学, 2023, 26(1):64-73.