Moderated chain mediation effect of self-objectification on online impulsive buying among female college students in a certain university in Guangdong Province

Abstract

Abstract:

Objective To investigate the impact of trait self-objectification on online impulsive shopping among female college students，in order to provide theoretical basis for a deeper understanding of the formation mechanism of non-self-disciplined online shopping among female college students. Methods From November to December 2024，a questionnaire survey was conducted on 380 female college students from a university in Guangdong Province to investigate their online impulse buying tendencies and related influencing factors，and the data were analyzed. Results The score of trait self-objectification was （31.80±7.34）points，the score of certainty in control was （25.70±6.84）points，the score of social intuition was （13.44±3.39）points，the score of online impulsive buying was （35.19±9.57）points，and the score of symptom rumination was （22.82±6.52）points. Trait self-objectification could positively predict online impulsive buying（β=0.394，P<0.01）. Certainty in control and social intuition were chain mediators of trait self-objectification affected on online impulsive buying（95%CI：0.010-0.042）. Symptom rumination played a positive role in moderating the relationship between certainty in control and social intuition in the chain mediating path（β=0.15，P<0.01）. Conclusion The trait self-objectification can influence female college students' online impulsive buying through certainty in control and social intuition，while symptom rumination increases the influence of certainty in control on social intuition to a certain extent.Education staff can reduce students' online impulsive purchasing behavior by providing psychological health education，improving interpersonal relationships，and enhancing communication skills

Key words: Female college student, Trait self-objectification, Online impulsive buying, Certainty in control, Social intuition, Symptom rumination

CLC Number:

R181.3

ZHANG Chao, HE Shunfa, CHEN Shaohong. Moderated chain mediation effect of self-objectification on online impulsive buying among female college students in a certain university in Guangdong Province. [J]OCCUPATION AND HEALTH, 2026, 42(18): 2540-2544.

Figures/Tables 7

References 20

[1]	国家统计局. 2024年12月份社会消费品零售总额增长3.7%[EB/OL]. (2025-01-17)[2025-06-05]. https://www.stats.gov.cn/sj/zxfb/202501/t20250117_1958327.html.
[2]	PIRON F. Defining impulse purchasing[J]. Adv Consum Res, 1991, 18(1):509-514.
[3]	石晓妮. 大学生自我控制和网购成瘾的关系及干预研究[D]. 石家庄: 河北师范大学, 2020.
[4]	LEE S B. Femininity and domination:Studies in the phenomenology of oppression[M]. London: Taylor & Francis, 2012:123-125.
[5]	MASLOW A H. A Theory of Human Motivation[J]. Psychol Rev, 1943, 50(4):370. DOI URL
[6]	宋健. 呼吸训练结合正念干预对大学生情绪风格及认知功能影响的研究[D]. 济南: 山东师范大学, 2023.
[7]	SIGMUND F. Introductory lectures on psychoanalysis[M]. New York: PENGUIN, 1973:156-158.
[8]	孙群, 姚本先. 大学生安全感、人际信任及其关系研究[J]. 卫生软科学, 2009, 23(3):290-293.
[9]	CARVER C S, SCHEIER M F. Origins and functions of positive and negative affect:A control-process view[J]. Psychol Rev, 1990, 97(1):19-35. DOI URL
[10]	郑盼盼. Structure and validity of the objectified body consciousness scale among emerging adult women and men in China[D]. 重庆: 西南大学, 2015.
[11]	丛中, 安莉娟. 安全感量表的初步编制及信度、效度检验[J]. 中国心理卫生杂志, 2004, 10(2):97-99.
[12]	铁冰玉. 情绪风格问卷中文版的修订及应用研究[D]. 长沙: 中南大学, 2022.
[13]	田雅琦. 消费者网络冲动购买倾向量表的编制[D]. 荆州: 长江大学, 2018.
[14]	韩秀, 杨宏飞. Nolen-Hoeksema反刍思维量表在中国的试用[J]. 中国临床心理学杂志, 2009, 17(5):550-551,549.
[15]	刘昕睿. 自我控制和冲动性购买的关系:家庭社会经济地位、结伴购物的调节作用[D]. 兰州: 西北师范大学, 2022.
[16]	杨琳琳. 社交网站使用对自我客体化的影响[D]. 哈尔滨: 哈尔滨师范大学, 2021.
[17]	王汉卿, 孙洪礼. 大学生自尊、手机成瘾与抑郁的关系[J]. 中国健康心理学杂志, 2022, 30(11):1698-1702.
[18]	METCALFE J, MISCHEL W. A hot/cool-system analysis of delay of gratification:Dynamics of willpower?[J]Psychol Rev, 1999, 106(1):3-19. DOI URL
[19]	PAPAGEORGIOU C, WELLS A. An empirical test of a clinical metacognitive model of rumination and depression[J]. Cognitive Ther Res, 2003, 27(3):261-273. DOI
[20]	张斌, 曾奕欣. 被动性社交网站使用与青少年限制性饮食的关系:有调节的链式中介模型[J]. 心理与行为研究, 2023, 21(3):388-394. DOI

项目	人数	特质自我客体化	确定控制感	社交直觉	网络冲动性购买	症状反刍
生源地
农村	205	30.08±6.36	26.77±6.62	14.03±2.67	32.77±7.84	22.31±6.30
城市	183	33.84±7.83	24.68±7.01	12.79±3.94	37.94±10.58	22.39±6.74
t值		7.450	0.631	21.990	14.781	1.531
P值		0.007	0.432	0.001	0.001	0.223
独生子女
是	90	34.90±8.25	22.82±7.30	11.52±4.40	40.54±12.23	24.71±7.22
否	298	30.94±6.77	26.68±6.49	14.02±2.77	33.61±7.97	22.25±6.20
t值		10.781	5.582	59.290	49.324	9.312
P值		0.001	0.020	0.001	0.001	0.002
月度消费水平（元）
0~<1 500	167	30.13±6.92	26.34±6.49	14.21±2.89	31.12±7.58	22.13±6.55
1 500~2 000	145	31.23±6.59	27.21±6.31	13.89±2.56	34.85±7.61	22.03±5.39
>2 000	76	36.83±7.41	21.86±7.34	10.91±4.46	44.98±10.01	25.86±7.57
F值		25.531	17.431	31.052	74.721	10.743
P值		0.010	0.001	0.010	0.001	0.010

项目	人数	特质自我客体化	确定控制感	社交直觉	网络冲动性购买	症状反刍
生源地
农村	205	30.08±6.36	26.77±6.62	14.03±2.67	32.77±7.84	22.31±6.30
城市	183	33.84±7.83	24.68±7.01	12.79±3.94	37.94±10.58	22.39±6.74
t值		7.450	0.631	21.990	14.781	1.531
P值		0.007	0.432	0.001	0.001	0.223
独生子女
是	90	34.90±8.25	22.82±7.30	11.52±4.40	40.54±12.23	24.71±7.22
否	298	30.94±6.77	26.68±6.49	14.02±2.77	33.61±7.97	22.25±6.20
t值		10.781	5.582	59.290	49.324	9.312
P值		0.001	0.020	0.001	0.001	0.002
月度消费水平（元）
0~<1 500	167	30.13±6.92	26.34±6.49	14.21±2.89	31.12±7.58	22.13±6.55
1 500~2 000	145	31.23±6.59	27.21±6.31	13.89±2.56	34.85±7.61	22.03±5.39
>2 000	76	36.83±7.41	21.86±7.34	10.91±4.46	44.98±10.01	25.86±7.57
F值		25.531	17.431	31.052	74.721	10.743
P值		0.010	0.001	0.010	0.001	0.010

变量	得分（$\bar{x}±s$）	特质自我客体化	确定控制感	社交直觉	网络冲动性购买	症状反刍
特质自我客体化	31.80±7.34	1.000
确定控制感	25.70±6.84	-0.410^a	1.000
社交直觉	13.44±3.39	-0.331^a	0.403^a	1.000
网络冲动性购买	35.19±9.57	0.521^a	-0.392^a	-0.491^a	1.000
症状反刍	22.82±6.52	0.441^a	-0.662^a	-0.290^a	0.361^a	1.000

变量	得分（$\bar{x}±s$）	特质自我客体化	确定控制感	社交直觉	网络冲动性购买	症状反刍
特质自我客体化	31.80±7.34	1.000
确定控制感	25.70±6.84	-0.410^a	1.000
社交直觉	13.44±3.39	-0.331^a	0.403^a	1.000
网络冲动性购买	35.19±9.57	0.521^a	-0.392^a	-0.491^a	1.000
症状反刍	22.82±6.52	0.441^a	-0.662^a	-0.290^a	0.361^a	1.000

变量	B值	$s_{\bar{x}}$	β值	t值	P值
网络冲动性购买^a
生源地	0.043	0.090	0.039	0.431	0.667
独生情况	-0.201	0.107	-0.194	-1.892	0.059
月度消费水平	0.462	0.058	0.349	7.921	0.010
特质自我客体化	0.394	0.042	0.386	9.170	0.010
确定控制感^b
生源地	0.039	0.105	0.019	0.366	0.714
独生情况	0.350	0.125	0.149	2.818	0.005
月度消费水平	-0.042	0.068	-0.032	-0.614	0.540
特质自我客体化	-0.373	0.049	-0.373	-7.581	0.001
社交直觉^c
生源地	0.041	0.101	0.021	0.413	0.680
独生情况	0.385	0.121	0.163	3.173	0.002
月度消费水平	-0.236	0.065	-0.178	-3.607	0.001
特质自我客体化	-0.131	0.051	-0.130	-2.572	0.010
确定控制感	0.277	0.049	0.277	5.641	0.001
网络冲动性购买^d
生源地	0.056	0.085	0.028	0.655	0.513
独生情况	-0.048	0.103	-0.021	-0.461	0.645
月度消费水平	0.397	0.056	0.301	7.105	0.001
特质自我客体化	0.289	0.043	0.289	6.720	0.001
确定控制感	-0.111	0.042	-0.110	-2.590	0.010
社交直觉	-0.241	0.043	-0.240	-5.572	0.001